The social media usage from the MADD organization is pretty normal. They have what I would expect on a front page of a organization such as this: social network links. The social media provides victims with the opportunity to connect with those affected by drunk driving. They make sure that you are always able to connect with them no matter what page you're looking at.
I don't agree with Gladwell about social networks being weak ties. Yeah, one can "like" a page and just forget about it tomorrow, but to say that that's what all social networks are like is a total generalization. Social networks are meant for one reason: to "network." SNSs have done harm to some, but people are forgetting everything that social media has changed for the better.
Mirani makes a way better argument. Networking is there to only keep people aware and up-to-date. That's all that we need. Not to say that everyone's lazy, but it only takes one person to start a social media revolution.
Online activism matters by getting people's attention, getting them excited and motivated to make a change to not only their society, but the entire world. Without activism, people can get away with anything without discipline.
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